Marketing, Advertising & Public Relations

Program Objectives:

To provide participants with a body of knowledge that enables them to:

• Understand and apply communications theory in the working environment
• Understand the importance of Marketing Communications to the development of a business
• To make a positive contribution to the work of a Marketing, Advertising or Public Relations department
• To increase and enhance employment opportunities within the communications industry.

Course Structure:

The Diploma in Marketing, Advertising & Public Relations – Part 1

Advertising

Buyer Behavior & Consumerism

International Business Communications

Marketing

Public Relations

The ICM Diploma in Marketing, Advertising and Public Relations is awarded on completion of all Part 1 subjects.

The Advanced Diploma in Marketing, Advertising & Public Relations – Part 2

Campaign Planning & Control

Financial Management

Management Theory & Practice

Strategic Marketing Management

The ICM Advanced Diploma in Marketing, Advertising and Public Relations is awarded on completion of all Part 1 and Part 2 subjects.